Collaboration between a2i systems and BigBrother

Artificial Intelligence helps gas station owners improve business

Press release November 2015

A Danish and a Dutch company join forces to bring a disruptive technology to the market. The ambition is to help independent gas station owners leap far into the digital future – surpassing even the majority of major oil companies by optimizing fuel prices with help of big data and applied artificial intelligence.

Over the summer and fall of 2015 the IT-companies BigBrother and a2i systems has held a number of workshops and meetings with a selected group of independent gas station owners to introduce them to PriceCast Fuel – an software system using artificial intelligence to calculate the most optimal fuel prices. The majority of the owners attending the workshops were very excited about the new intelligent way of setting fuel prices. Koen van de Knaap, owner of one Shell gas station, said after the introduction:

PriceCast Fuel can give me better insights into my business and makes it possible to calculate the fuel prices more accurate. This will mean a higher margin on gas and less costs in staff and I’m excited about the prospect of this for my business.

Vera de Klerk who is the Commercial Assistant for Calpam SMD Olie B.V. and managing 27 gas stations says:

- The most valuable aspect about PriceCast Fuel is the automated and more efficient price setting. This means freeing up resources to do other tasks instead.

The pricing software PriceCast Fuel has been developed and proven over the past 5 years by a team of PhDs in Artificial Intelligence and is so disruptive that even the majority of the major oil companies do not yet use technologies as advanced as PriceCast Fuel. Ulrik Blichfeldt, CEO of a2i systems, comments on the unique collaboration between a2i systems and BigBrother:

- This collaboration means that small independent business owners now gets access to a Big Data system that most major oil companies are not even ready to use yet. Right now only the most visionary of the major oil companies are using PriceCast Fuel, but through this collaboration with BigBrother we are very excited to be able to offer PriceCast Fuel to small independent business owners as well."

A rapid development in the marked

The last few years there has been a significant development in the dynamics of the retail fuel marked - from setting fuel prices a couple of times a week, it’s now increasingly necessary to set the prices several times a day.

Commercial Director of BigBrother, Aart Van Rooijen, says about the rapid change:

- It’s a development that does not seem to change anytime soon – in countries like Denmark and Germany they set prices up to ten times a day.  PriceCast Fuel uses live transactional and competitor data input to automatically calculate the most optimal price several times a day so that each station can reach its individual business goal.

By connecting two unique IT-systems, BigBrother and a2i has created a path into the future for the small independent gas station owners.

Read the article printed in Dutch press in Tankpro.n ,  or in


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